New Sport Toyota works on new range of budget Sports cars

Toyota’s FT-86 sports car turned out to be not such a successful car, as he company already announced plans to delay the official unveiling of the production version. But the Japanese company will try in a different direction: a new range of budget sports vehicles aimed for young drivers.

Toyota believes that they have lost their younger clients because the line-up is missing attractive cars that are fun to drive. As a result, for the future Toyota will promote a design-oriented development of new sports vehicles in pursuit of originality, while allowing its sports vehicle management division to take control over product planning. This new models will take them design language from the FT-86 concept, but Toyota will focus on keeping their prices as low as possible.

"We want to offer more cars that are fun to drive and make people think ’Toyota is interesting,’" said Toyota Vice President Takeshi Uchiyamada during a press interview held on Sept. 3, adding, "Sales performance is not our primary concern."